Ally - Invest

LIVE 2.0

Background

• Ally acquires TradeKing (online brokerage)

• Rebranding of a robust trade application

• LIVE vs. Classic, two completely different trading platforms

• Extensive user research & competitive analysis

• Two types of customers, minimum

• Embedded UX team

• Disgruntled “acquired” development team

• Create LIVE 2.0

Solution

• Research

  • Usability testing

  • Ethnography

  • Personas

  • Journey mapping

• Ideation sessions

• Whiteboard/Sketch

• Prototyping/Invision

• Communicating concepts in/outside UX

• Lead fellow designers

• SMEs & Classic

My Role

• Overview

• Navigation

• Self-directed vs. Managed

• Accessibility

• Mobile parity/translation

• Initiating implementation

• Addition of Summary section

• Updating module styles

• Research and charts