I'm a principal product designer who helps established companies build digital products that hold up at scale — without losing the person using them in the complexity.
Twenty years in, I've led design at the enterprise level across financial services, energy infrastructure, and motorsports. The work has to survive regulatory scrutiny, scale across platforms, and still feel effortless. That's the job.
The industries I'm drawn to next are ones I believe in — cycling and outdoor, renewable energy, and automotive/EV. I'm also open to the right financial services role, particularly in companies operating internationally or in Asian markets, where the design challenges tend to be genuinely complex.
When I'm not designing, I'm outside — cycling, hiking, or paddling a kayak over something I probably shouldn't. It's a good reminder that calculated risk, preparation, and commitment to the line usually get you where you're going.
